Holistic Skincare FUTURE’s Founder Anita Bar-Lev On How To Look Great At The Age Of 83

“时间会在我们的身上留下不少足迹,不管是隐形的,还是看得见的。走过了岁月,美才能由内而外焕发。我们在自己身上所投注的努力和心思,会随着时间而展开,成为专属于个人的独特魅力。”

以色列小众美容品牌创办人Anita Bar-Lev日前来新,为品牌与本地医美诊所Freia Aesthetics的合作推介礼站台。83岁的她浑身散发着万丈光芒。她风趣幽默又睿智,只会说法语的她只能通过女儿以及翻译来跟大家做言语上的沟通;但是语言从来就不是隔阂,面对陌生人的招呼,她用一双布满着皱纹但是温暖的大手紧紧地握着,她说:“肢体接触比语言更具力量。”

The founder of Israeli skincare brand Future Cosmetics Anita Bar-Lev came to Singapore for the relaunch of Future and celebrated the collaboration with Freia Aesthetics. The 83 year old can only speak French, but language is never a barrier, as she said: “Physical touch is more powerful than language”.

83岁的她对生活依然充满好奇,”我喜欢透过旅游探索新事物。“ 是这份好奇心驱使她不断地找寻不同的草本原料,丰富自己也同时丰富品牌的资料库。比如这次来新,她在Freia Aesthetics创办人佘雪玲(Serene Seah)的带领下尝试了本地各种小吃。她打趣地说:“我发现生活上很多的食物都有其独特的功效,比如那个黑色的果子(娘惹料理常用的黑果Buah Keluak) 必定有它的神奇之处,所以我带了一些回去研究。”

“I love exploring new things through travel”. Curiosity has driven Anita sourcing for new ingredients. For example, The founder of Freia Aesthetics (Serene Seah) brought her around to try some local cuisines. “Many foods have unique benefits, for example the black nuts (Buah Keluak), there must be something special about it, so I am bringing back some for study,” she says with a laugh.

Yifat Ovadya也身兼品牌营运总裁,她这次陪同母亲一起来新。自小耳濡目染之下,对美容护肤也有一番独特见解。她说:“多年来我们都采用一样的传统生产方式,所以无法大量生产,我们认为这是最好的生产方式,酌量生产才能维持产品的新鲜度以及品质。”

The daughter of Anita, Yifat Ovadya, is also the CEO of FUTURE. Being influenced by her mother, she has a unique view on skincare and beauty. “We have been using traditional ways to produce the products, so we can only produce them in small batches, and we think this is the best way to maintain the freshness and quality of the products.”

FUTURE不得不提的是美容精华液Beauty Drop,分为Beauty Drop1、2以及3,均以水为基础,含有高浓度丝氨基酸和植物混合配方,可针对不同的肤况选择,比如Beauty Drop1适合敏肌者、Beauty Drop2强调滋润光泽感,Beauty Drop3则能够平衡肤况,改善痘痘和发炎。每一瓶美容精华液都可以单独使用,或者融入面霜,甚至在在涂抹面霜后,在上妆前涂上,可增加肌肤的自然光泽。各大品牌每隔一阵子就会推出升级版,针对这点,Yifat Ovadya信心满满地说,品牌配方已臻完美,可解决不同的肌肤问题,并不需要频密地升级或者改良。

Future’s signature products Beauty Drops 1, 2, 3 are unique water-based serum, they are rich in plant extracts and contain high concentration of Silk Amino Acid. Each Beauty Drops targets different skin concerns, Beauty Drops no.1 targets delicate and fragile skin, Beauty Drops no. 2 rejuvenates dehydrated skin, Beauty Drops no. 3 treats unbalanced skin. Each Beauty Drops can be used alone or mixed with other creams. After applying cream, put some Beauty Drops on your skin before makeup can add a little bit of sheen on your skin.

Many popular beauty brands upgrade their formula very often, Yifat Ovadya confidently said that the formula of Future is so perfect that it solves different skin problems, it doesn’t need to be reformulated or upgraded frequently.

她说:”面膜不应是有空才做的,可以把它融入生活里,就会比较容易执行。比如,我每天早上都会先敷上面膜,然后再为自己泡一杯咖啡,然后打开电脑工作,这是我的早晨仪式。只要充分利用这些细缝里的时间,保养就会变成一种生活方式,它并不需要很多时间。“

对Anita 来说,面膜是基础护肤的一个“必然性”动作,并不是有空后者心情好,需要特别花时间来做的事。Yifat打趣道,母亲不是在敷面膜就是在往敷面膜的路上。“多年来她每天都会敷面膜,儿孙到到访时都会看到老奶奶脸上敷着面膜来应门。”

“Masking should be part of your life, and it shouldn’t be done only when you are free. For example, every morning I’ll apply a mask and make myself a cup of coffee, turn on my computer and start working, this is my morning ritual. As long as we make good use of fragmented time, skin care will become part of our life, and it doesn’t take up a lot of time.” Yifat shared that Anita has the habit of masking for years. “Every time her grandchildren visit her, she answers the door while applying a mask.”


她分享,面膜千百种,可以选择不同的,不过她对自家生产的Mask Heritage多功能面膜情有独钟。这是一款拥有30年历史的面膜,含有酵素,具备深层洁淨、去角质、平衡肌肤酸碱值和皮肤水分、改善肌肤暗沉的问题,它的质地温和不刺激,是一款适合所有皮肤类型的面膜,即使每天敷都不会对肌肤造成负担。

Her all time favourite is Mask Heritage. The mask has been around for 30 years, it contains enzymes, deeply cleanses our skin, washes away dead skin cells, balances pH level of skin, moisturises and rejuvenates dull skin. It is so gentle that it is suitable for all skin types, you can apply it daily and it doesn’t stress your skin.

She proves that as long as you live a healthy and happy life, your skin will also be healthy and vibrant.

View article