“Each of the formulas I have created was conceived through my many years of experience in cosmetology, the developments of my laboratories, and my ethical approach to practicing skincare. I deliver the wealth of my knowledge to you through each of my cosmetic creations. To personally guide you in your choices and their best usage, I have written a presentation for each of my products, including the most distinctive description possible along with my advice.”
Joëlle Ciocco
Cosmetologist and creator of Epidermologie®
Freia is extremely excited and honored to exclusively launch Joëlle Ciocco Paris, an ultra-niche and remarkable skincare brand. Madam Ciocco built a legendary reputation for herself by working on the faces of the most famous personalities in Paris and internationally. From Natalie Portman, Monica Bellucci, John Galliano, Marc Jacobs, Sofia Coppola, Zahia, Carla Bruni-Sarkozy, they have trusted her for her expertise, skills and methods (that are often copied but never matched). A biochemist by training, she is renowned for her extensive and meticulously crafted range of products and treatments. Her innovative approach and dedication to skincare have earned her a stellar reputation in the beauty industry.
Joëlle Ciocco selects the active ingredients for her skincare from the best producers to ensure their maximum effectiveness. All Joëlle Ciocco products are produced in small batches and in their 100% owned laboratory.
We are excited to offer you the opportunity to experience her exceptional products firsthand, in stores and online!

What makes Joëlle Ciocco so special?
Her products are not only well-thought through but also embody her unique skincare philosophy. It’s holistic, comprehensive and yet, extremely insightful. Everything “clicks” and makes perfect sense - for good skin to thrive, we must create the right elements and environment for it to flourish.
(i) Épidermologie®
Épidermologie® is a study of both the skin and the person behind it. Taking a closer look to address the evolving needs of your skin and to enhance its natural resilience. It is also designed to support and re-educate your skin's microbiota system, which is crucial for maintaining a healthy and balanced complexion! In today's world, our skin faces numerous challenges and demands in its quest for youthful vitality. Épidermologie® responds to these new needs by analyzing what help your skin really needs and creating a harmonious balance through personalized care and the use of suitable skincare.
This innovative approach activates the natural anti-aging mechanisms inherent in your skin tissues, helping to maintain a youthful appearance and promote overall skin health. By focusing on re-educating and strengthening the skin organ, Épidermologie® ensures that your skin can better adapt to external stressors and maintain its natural beauty - providing a comprehensive solution that goes beyond conventional skincare, offering a deeper understanding of the skin's needs and delivering targeted, effective results.
When you consult with us on skin concerns, be prepared to share with us your lifestyle patterns, ingredients you may be allergic to and be patient as we analyze your skin and determine what your skin needs the most.
“My idea of anti-ageing is not to fight wrinkles. It is to take care of the skin, nourish it and maintain its balance in order to sublimate its reaction to time.”

(ii) Double Cleansing Methodology
Over her forty years of experience, Joëlle has recognized the importance of meticulous skin hygiene. One classic technique that she is known for is her innovative and signature art of Double Cleansing. Double Cleansing is an indispensable step in any beauty regimen in the evening, essential for maintaining healthy, vibrant skin. This two-step process is your first beauty gesture to correct any skin imbalances by thoroughly cleansing your skin and effectively removing the toxins and impurities that accumulate throughout the day.
This explains why in Joelle’s modest collection of 20+ products,, she emphasizes this important step by offering not 1, but 4 cleanser variants. There is no cookie-cutter approach in the world of Joelle Ciocco - the choice of the second cleanser depends on how your skin responds when using the first. Like clues leading to the next puzzle, Joelle’s approach to a typically “simple” (and sometimes neglected) ritual of cleansing is refreshing and insightful.

When we adopt a thorough Double Cleansing at night, our skin’s ecosystem regenerates to create its own natural defenses as we sleep. It is therefore not necessary to cleanse your skin again in the morning. Instead, we recommend cleaning the skin using a lotion rich in purifying yet calming actives like the Aromatic Lotion to remove the night’s exudate.
(iii) Less is more!
With a modest collection of 20+ products, Joelle Ciocco is all about “less being more” at home. Each product is intentional and specific in efficacy and purpose. In the facial room though, is where we will have a wide range of products and extracts to definitively treat your skin and correct skin deficiencies. Our #FreiaFam can look forward to the Joelle Ciocco facials in early 2025.
(iv) Invested in skin's respiration system
The secret to beautiful skin lies in its ability to breathe; to be open and to ensure the elimination of toxins. The improvement in skin's cutaneous respiration occurs via the skin; where oxygen moves from the external to the internal environment. When skin cannot breathe, the occlusion causes pimples, whiteheads and dull skin. And when we wear heavy make up and not removed effectively (hence our focus on double cleansing), skin will look dull, devitalized, colour-less.. The lower, living layers of skin get their oxygen and nutrients from the blood supply so the more we can oxygenate the skin, the better.
The Products

With over 40 years of expertise in cosmetology, from cleansers to serums, oils to lotions - Madam Ciocco’s products are simple, effective, and enriched with experience, designed to support you daily in your pursuit of radiant, sublime skin.

“As a curator of the finest skincare labels, Joëlle Ciocco impressed me on multiple levels. Rarely do I clamor after a brand as much as I did with Joelle. Her products look simple but they are anything but simple. The formulation is sophisticated, “complex” in terms of efficacy and represents decades of knowledge and experience. No fancy packaging or marketing gimmicks but from the moment you use them, you are left wanting more; and pretty much, all of it. I had the pleasure of meeting Madam Ciocco personally and she is nothing short of a luminary. She picked out one of the main concerns - that my skin can breathe better; that it should be “open” so that active ingredients can penetrate it better. The purest of Marshmallow extracts sorted that out; paired together with her out-of-this world experience of a facial. Once you get a Joelle Ciocco product in your hands, you know that you are getting (a revered) “substance over form” beauty gem. The Joelle Ciocco x Freia partnership may have been a 2 year project but well worth it.. Thank you for trusting us to carry and live out your brand in South East Asia, Madam Ciocco! We will endeavor to fly high the banner of Joelle Ciocco, in our life-time mission of building better skin health. xoxo”
Serene Seah-Ma
Founder & Director of Freia Aesthetics

Serene's Top 5 Picks and why:
(truth be told, this was very challenging because everything in the range is commendable!)

Lotion Aromatique
A delightfully, simple yet ultra-fresh cocktail elixir to remove our nighttime exudates, without compromising our natural skin barrier. With oligosaccharides, brewer’s yeast, white tea extract, and a thyme infusion, skin has minimal disturbance and is cocooned in a natural protective shield. Your BFF for the morning or the perfect ally for skin imperfections.

Oxyclear
My hero product in the collection, this celestial serum contains iris and hibiscus to enliven any dull and lackluster complexion while keeping it ultra soothed and hydrated. Perhaps it is the naturally pink hue from the 2 flower extracts that works to restore radiance and skin brightness to a whole new level. Definitely one for keeps for that naturally glowy, radiant, velvety, satin finish. I call it my perfect make up primer.

Masque Minéral aux Fleurs
Aptly called the “Glow Mask”, this naturally blue-ish mask gets its baby blue hue from copper. Rich in minerals (zinc, magnesium, manganese, copper), this is a multi-faceted and highly versatile cream mask that exfoliates, protects, regenerates and gives a beautiful lit-from-within glow. A great companion to battle pollution - one of the skin’s most ferocious enemies. Works perfectly as scrub to gently exfoliate our skin of dead cells.

Précieux Cérat
A classic favorite amongst many Joelle Ciocco lovers, this extraordinary face “wax” is a mix between a serum, ultra nourishing cream and oil - whipped into a gorgeously light-weight yet ultra glowing skin fix. Be it climate / weather changes; stressful environmental factors or post aesthetic-procedures, a single application of the beautiful will reverse any skin deficiencies. Skin barrier is reinforced; microbiota balanced and did we mention the luminous glow? A must-try, especially when skin feels vulnerable and in need for protection.

Mat Reverser
Aptly called the “Skin Tone Equalizer”, this is a lightweight yet hydrating cream that reduces the appearance of sun spots, age spots or brown scar marks. A perfect blend of watercress extracts, lactic acid acts to addresses a myriad of skin imperfections and yet, it never causes skin to get desensitized. Clear, strengthened skin has never looked so achievable.

“I believe that the only way to offer such effectiveness to my cosmetics is to produce them in small quantities. Each of them is handcrafted in vats not exceeding 20 kilograms. My artisans master the material, they tame to create skincare allies for your epidermis.”
- Joëlle Ciocco
